Sinem Özusta graduated from 9 Eylül University, Department of Business Administration in 1999. After completing her master's degree at the same university, she worked in the marketing departments of corporate companies during his 12-year professional business life. In the 2000s, when social media and communication developed rapidly and the field of design in fashion became a brand, she started to work as part of this change. She took advantage of the KOSGEB Women's Entrepreneurship Support Program and realized her own initiative. It decided to create a concept store in İzmir Alaçatı Hacı Memiş region. The concept store, which consists of exclusive products of fashion and accessory designers, is the 'Magic World of Designers!' It started its activities in 2013 with the slogan. Under the name 'OZ DESIGNS'. Currently, it provides service in 3 stores in İzmir, Alsancak and Alaçatı.
Oz Concept Store A.Ş has created the 'BE OZ' brand in line with customer demands and expectations gained with its 10 years of experience in the field of retailing as well as concept retailing. BE OZ manufactures ready-made clothing for its own stores and selected locations. Realizing the timeless and trendy products that a boutique store might need, with a professional team, the brand has been producing its own collections since 2019.
The collections of the brand, which started to be sold at distinguished points of the Turkish domestic market, started to participate in domestic and international fairs as of 2023, to take place in foreign markets as well.