20-22 AUG, 2025, Istanbul Expo Center
Today's topic is Kids' Fashion, a little overview of this parallel section of our industry, which is incredibly important in terms of sales and value. It should be shared with our little ones, especially while keeping an eye on sustainability and awareness.
There are definitely several new trends and some evergreens in Kids' Fashion.
One of the most interesting trends is the 'Mini Me' concept, where parents and kids wear similar styles in their daily outfits. This translates into a more structured approach with coats, beautiful knitwear, shirts, and semi-tailored trousers, skirts, and dresses.
This style is definitely preppy, with winter fabrics including natural wools, velvets, and crisp cottons for shirts. Prints are minimal, as the classic style emphasizes beauty through fit and fabric quality. For summer, linen and cotton are mostly chosen to allow the skin to breathe.
This customer also ensures that products offer a certain level of transparency in the production process.
Street Style: Music, Technology and Comfort in Kids’ Fashion
Another big trend is 'Street Style', which draws inspiration from the current music scene.
Silhouettes are looser, and fabrics take cues from sportswear. Hoodies, fleece tracksuit bottoms, and denim are prominent, with technology playing a major role in garment creation. These little customers are already highly influenced by technology, and this is reflected in their fashion choices.
Sustainability and Pop Culture: Lasting Influences on Kids' Fashion
A significant part of the market is now consistently influenced by sustainability, favoring only natural fibers, no artificial coloring and clean, comfortable cuts.
There is also a large evergreen section of trends driven by cartoons, movies, superheroes and other pop culture influences, depending on what kids follow at any given time.
Ceremonial Wear: Dressing Up for Special Occasions
One major category in Kids' Fashion is ceremonial wear, designed for birthdays, weddings and other celebrations. This includes classic dresses for little girls and mini suits for boys, with fabrics ranging from solid colors to patterns such as polka dots and large floral prints.
Encouraging Conscious Fashion Choices in Children
On a personal note, it is essential to teach our little ones how to make conscious choices, understanding that our industry must become more and more sustainable. We should also encourage them to develop their own sense of style while respecting textile traditions and appreciating the craftsmanship behind fashion.
